Tips to create engaging Reels

Tips to create engaging Reels

Since its introduction on Facebook and Instagram, Reels has grown to become a treasure trove of entertaining, imaginative and educational video content from around the world. Reels are the ideal place for brands to get discovered on the global stage, to express...
Instagram’s New Messaging Features

Instagram’s New Messaging Features

Instagram’s New Messaging Features Instagram is introducing several new messaging features on the app, including the ability to reply to a new direct message (DM) without leaving the Home feed, quickly share posts with friends, see who’s online, and more....
Five Tips for Instagram Stories

Five Tips for Instagram Stories

Check out five quick tips to help you with posting in Instagram Stories: #1: Post content consistently. Post regularly and at a pace that works for you. Stick with a set schedule that your audience can depend on. The frequency is up to you, but it is important for...
How to Plan an Instagram Stories Campaign

How to Plan an Instagram Stories Campaign

Do you want to run a Instagram Stories Campaign, but not too sure of where to start, or get it going? We have put together some steps to help you through the process.   Step #1: Work Out Your Campaign Goals Most people start the planning process of an Instagram...
How to Run Your Own Instagram Audit

How to Run Your Own Instagram Audit

Instagram Audit Step #1: Goals and KPIs Before you even look at your Instagram account, it’s important to take a step back and assess not only your Instagram marketing goals, but your business goals as a whole. For your Instagram to work you need to incorporate your...
Questions to ask when Hiring a Social Media Consultant

Questions to ask when Hiring a Social Media Consultant

These days, more than ever, people are leaving in-house marketing jobs, choosing instead to begin their own consulting business. Even I did it – after 20 years in corporate world, working in-house as a marketing manager, campaign manager and social media...
Twitter Tips for your Business

Twitter Tips for your Business

Twitter is too often overlooked by businesses. It may not challenge Facebook in it’s popularity, but Twitter still has over 300 million monthly active users. To create and manage an effective Twitter page for your business, we have put together some quick tips,...
5 Ways You Can Use Facebook Live

5 Ways You Can Use Facebook Live

Unless you slept through 2016 and the beginning of 2017, you would have noticed how hot video is. It seems like all the major social media platforms launched video features in 2016, or at least improved upon what they already had. Of all the video options out there...
Split Testing When Facebook Advertising

Split Testing When Facebook Advertising

We all want to get the most out of our advertising even when it comes to social media. One of the best ways to do this is by using split testing. Using split tests is the best way to see what audiences get the best results, it also makes sure you have the budget on...