About Us

We are an Australian-owned and operated business founded in 2015 in Sydney. We are now located on the gorgeous Fraser Coast in Queensland. We have more than 29 years of marketing experience and more than 20 years of experience and knowledge in the social media and digital arena, across a range of industries.

At Gould Marketing, we are here to help you manage all of your marketing needs. We can help you to grow your business through marketing and communication of your brand’s message.

Our Team

Samantha Gould

Samantha Gould


I have worked in Social Media since 2004, and in Marketing since 1995.

I have been passionate about marketing for a long time, starting my career in sales and marketing assistant roles. I worked full-time and studied part-time for my marketing qualifications.

I can remember when digital first entered our crazy world, I knew it was going to change the marketing landscape and, sure enough, 20 years later here we are.

Digital marketing has grown so much and given small businesses a platform to showcase themselves to their consumers without hefty costs.

I am a firm believer in planning and having multiple marketing strategies for a business or brand.

For the past 20 years, I have been managing marketing and social media; building websites; and creating marketing campaigns and marketing strategy plans for large and small businesses to give them a loud voice and a strong brand identity.

I have worked with well-known organisations such as Howards Storage World, Volcom, Villeroy & Boch, and House with No Steps (now known as Aruma), Yardley London and Marc Daniels.

Tracey Joynson

Tracey Joynson

Writer, photographer & videographer

I have more than 20 years of experience as a journalist working for a variety of media organisations including the wire service Australian Associated Press; newspapers such as The Herald Sun and The West Australian; and magazines such as Australian Property Investor. I’ve written news, features and finance stories and one highlight was covering Prince Charles’s visit to Fraser Island before he became King.

I’ve had a passion for photography since I was a teenager. Over the years, I’ve developed a keen eye while shooting sporting events, landscapes, animals and portraits in my free time and professionally taking photos for news, social media and promotional purposes.

While working for Fraser Coast Tourism and Events, I filmed a video of tourists swimming with whales in Hervey Bay. It attracted about 1.8 million views and 9000 comments after being supplied to Tourism Australia and posted on the organisation’s Facebook page, Australia.com: https://www.facebook.com/SeeAustralia/videos/10155618169935909

I love connecting with people and helping them to tell their stories, whether it’s through words, photos or videos.

Jack (Kelpie)

Jack (Kelpie)

Head of Customer Service

More than three years with the business.

Ok, so, Jack may not help create your content or marketing plans but he is top of his class in customer service, welcoming clients to our offices, making sure they feel welcome. He also keeps us entertained throughout the working day.

If you come to our offices, make sure you say hello to Jack and give him a belly rub.

Jack loves any tennis balls available to him and will always be keen for a game of catch. He loves going on trips to the beach and is always keen for a cuddle.

  • 20 years with Linkedin 100% 100%
  • 19 years with Facebook (Meta) 98% 98%
  • 18 years with Google Analytics 98% 98%
  • 17 years with X 80% 80%
  • 13 years with Instagram 75% 75%
  • 12 years with Pinterest 75% 75%
  • 12 years with You Tube 75% 75%
  • 8 years with SnapChat 45% 45%
  • 5 years with TikTok 25% 25%
  • 4 years with Clubhouse 15% 15%

Qualifications: I have a Diploma in Marketing Management. I am also a member of the Australian Marketing Institute, Social Media Marketing Society and Social Media Marketing Institute. In addition, I am a Certified Practicing Marketer with the Australian Marketing Institute.



Our Memberships

Our Awards

Number of clients we have worked with

Users on Facebook (Billion)

Hours of marketing experience

Social media users (billion)

Brands we have worked with

We respectfully acknowledge the Aboriginal and Torres Strait Islander people as the First Peoples of Australia and pay our respects to elders past, present and emerging. Our office is located on the country of the Butchulla people, in the Great Sandy region on the South East Coast of Queensland.