Marketing to Gen Z: The Ultimate Guide for Australian Brands
Decoding Gen Z: A New Framework for Marketing Many brands find marketing to Gen Z a complex challenge. This generation, raised in a fully digital landscape, possesses an innate understanding of online trends, algorithms, and brand campaigns. They are not passive...
Four Content Marketing Shifts Defining 2026
Over the past year, the surge of viral mascots and the explosion of generative AI have shown us just how effortless content creation has become. However, as we set our sights on 2026, a critical reality is becoming clear: more content doesn’t necessarily translate to...
Navigating the Social Media Ban for Marketers
As of yesterday, the Australian digital landscape has undergone a fundamental shift. A landmark regulation now requires major social platforms, including Instagram, TikTok, YouTube, Snapchat, and X, to take reasonable steps to prevent anyone under 16 from creating or...
Instagram Hits 3 Billion Users and Rolls Out a Fresh New Look
At Gould Marketing, we’re always keeping an eye on the platforms that shape the way we connect, create, and grow online — and this week, one of the biggest names in social media just hit a major milestone. Instagram has officially reached 3 billion active users. ...
How to get Ideas for Instagram Reels
Reels are the future of Instagram! Instagram is one of the best social sales tools for e-commerce and small business owners. It offers a full range of tools for creating content, tracking your performance, getting conversions and building relationships with...
Tips on how to create your Instagram Reels content plan!
Want to publish more Instagram reels without recording every day? We have put together some tips to get you started. Brainstorm Ideas Tailor your content to different audience segments Research with Social Listening Research with AI Plan and Script Plan: Decide what...
How many times should I be posting on Instagram
Posting too much or not enough can hurt your reach and compromise your Instagram marketing efforts. As a social media manager, you need to promote your business and reach your marketing goals while making the best possible use of your resources. If you don’t post on...
Threads Hits over 100 Million in Five days!
Twitter alternative Threads has become the quickest app to reach 100 million members after it was launched on Wednesday 5 July, a day earlier than scheduled. Incredibly, it hit 30 million users after 24 hours and 70 million within 48 hours. What is Threads? Threads is...