Apple & Google AI Partnership: What It Means for Marketing

Apple & Google AI Partnership: What It Means for Marketing

Apple and Google Unite to Redefine AI In a move that reshapes the competitive landscape of artificial intelligence, Apple has solidified a multi-year partnership with Google. This strategic alliance places Google’s Gemini AI models at the core of Apple’s future...
Marketing to Gen Z: The Ultimate Guide for Australian Brands

Marketing to Gen Z: The Ultimate Guide for Australian Brands

Decoding Gen Z: A New Framework for Marketing Many brands find marketing to Gen Z a complex challenge. This generation, raised in a fully digital landscape, possesses an innate understanding of online trends, algorithms, and brand campaigns. They are not passive...
Four Content Marketing Shifts Defining 2026

Four Content Marketing Shifts Defining 2026

Over the past year, the surge of viral mascots and the explosion of generative AI have shown us just how effortless content creation has become. However, as we set our sights on 2026, a critical reality is becoming clear: more content doesn’t necessarily translate to...
Navigating the Social Media Ban for Marketers

Navigating the Social Media Ban for Marketers

As of yesterday, the Australian digital landscape has undergone a fundamental shift. A landmark regulation now requires major social platforms, including Instagram, TikTok, YouTube, Snapchat, and X, to take reasonable steps to prevent anyone under 16 from creating or...
How to get Ideas for Instagram Reels

How to get Ideas for Instagram Reels

Reels are the future of Instagram! Instagram is one of the best social sales tools for e-commerce and small business owners. It offers a full range of tools for creating content, tracking your performance, getting conversions and building relationships with...
Tips on how to create your Instagram Reels content plan!

Tips on how to create your Instagram Reels content plan!

Want to publish more Instagram reels without recording every day? We have put together some tips to get you started.  Brainstorm Ideas Tailor your content to different audience segments Research with Social Listening Research with AI Plan and Script Plan: Decide what...