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Apple & Google AI Partnership: What It Means for Marketing
Apple partners with Google to power Siri with Gemini AI. Discover how this major shift impacts digital discovery, SEO, and marketing strategy in 2026.
Marketing to Gen Z: The Ultimate Guide for Australian Brands
Struggling to connect with Gen Z? Discover a new marketing framework focused on authenticity, value, and community to engage this discerning audience.
Four Content Marketing Shifts Defining 2026
As we move closer to 2026, the key to effective content strategy lies not just in what we create, but in how we connect with our audiences on a deeper level; brands must embrace a holistic storytelling approach that transcends individual pieces and builds a cohesive narrative across all platforms, inviting consumers to become part of their journey rather than mere observers, fostering community and igniting genuine conversations that resonate far beyond the screen.
Navigating the Social Media Ban for Marketers
As the digital marketing landscape evolves, the ability to foster genuine connections in a more restricted environment becomes paramount; brands must now shift focus from merely chasing likes and shares to creating meaningful, impactful interactions that resonate with audiences more deeply, embracing storytelling that invites engagement beyond the confines of social platforms, and leveraging innovative strategies that not only captivate but also inspire loyalty, ensuring that every piece of content serves as a beacon of your brand’s values and mission in an ever-changing world.
Instagram Hits 3 Billion Users and Rolls Out a Fresh New Look
As Instagram reaches 3 billion users, its evolution highlights the importance of connection and creativity in our digital world. The latest updates go beyond cosmetic changes, focusing on personalisation and user-friendly navigation. With improved Reels recommendations and a new layout, Instagram aims to create a more engaging experience for its community. This dynamic landscape prompts brands to be adaptable and informed as they capitalise on the exciting advancements in social media.
How to get Ideas for Instagram Reels
Reels are the future of Instagram! Instagram is one of the best social sales tools for e-commerce and small business owners. It offers a full range of tools for creating content, tracking your performance, getting conversions and building relationships with customers. \