How to Run Your Own Instagram Audit

How to Run Your Own Instagram Audit

Instagram Audit Step #1: Goals and KPIs Before you even look at your Instagram account, it’s important to take a step back and assess not only your Instagram marketing goals, but your business goals as a whole. For your Instagram to work you need to incorporate your...
Questions to ask when Hiring a Social Media Consultant

Questions to ask when Hiring a Social Media Consultant

These days, more than ever, people are leaving in-house marketing jobs, choosing instead to begin their own consulting business. Even I did it – after 20 years in corporate world, working in-house as a marketing manager, campaign manager and social media...