About Us

Our Team

Samantha Gould

Samantha Gould

Founder/Director

With a career spanning nearly three decades in marketing and over 20 years in digital and social media, I bring a deep passion for strategic, impactful communication. I began my journey in the mid-90s in sales and marketing assistant roles, studying part-time while gaining hands-on experience full-time. That foundation taught me the importance of planning, adaptability, and the power of storytelling.

I vividly remember the early days of digital marketing. Even then, it was clear this new frontier would reshape how brands connect with their audience. Fast forward to today, and digital has become an essential tool—particularly for small businesses—offering cost-effective ways to reach consumers and build meaningful relationships.

At Gould Marketing, I bring together decades of insight to help businesses—large and small—build a strong voice and lasting brand identity. Over the past 20 years, I’ve worked across a wide range of industries, developing marketing strategies, managing social media, building websites, and running campaigns that deliver real results.

I’ve had the privilege of working with iconic brands such as Howards Storage World, Volcom, Villeroy & Boch, Yardley London, Marc Daniels, and House with No Steps (now Aruma). My approach is always strategic—grounded in planning, aligned with goals, and executed across multiple channels for maximum impact.

In addition to leading Gould Marketing, I am proud to serve as Co-Chair of Screen Fraser Coast, an advocate for regional film and creative industries, and a Certified Practising Marketer (CPM) with the Australian Marketing Institute, where I also mentor up-and-coming professionals.

Marketing has never been just a job—it’s a passion. And I’m here to help businesses find their voice, grow their reach, and tell their story.

Tracey Joynson

Tracey Joynson

Writer, photographer & videographer

I have more than 20 years of experience as a journalist working for a variety of media organisations including the wire service Australian Associated Press; newspapers such as The Herald Sun and The West Australian; and magazines such as Australian Property Investor. I’ve written news, features and finance stories and one highlight was covering Prince Charles’s visit to Fraser Island before he became King.

I’ve had a passion for photography since I was a teenager. Over the years, I’ve developed a keen eye while shooting sporting events, landscapes, animals and portraits in my free time and professionally taking photos for news, social media and promotional purposes.

While working for Fraser Coast Tourism and Events, I filmed a video of tourists swimming with whales in Hervey Bay. It attracted about 1.8 million views and 9000 comments after being supplied to Tourism Australia and posted on the organisation’s Facebook page, Australia.com: https://www.facebook.com/SeeAustralia/videos/10155618169935909

I love connecting with people and helping them to tell their stories, whether it’s through words, photos or videos.

Jack (Kelpie)

Jack (Kelpie)

Head of Customer Service

More than three years with the business.

Ok, so, Jack may not help create your content or marketing plans but he is top of his class in customer service, welcoming clients to our offices, making sure they feel welcome. He also keeps us entertained throughout the working day.

If you come to our offices, make sure you say hello to Jack and give him a belly rub.

Jack loves any tennis balls available to him and will always be keen for a game of catch. He loves going on trips to the beach and is always keen for a cuddle.

  • 20 years with Linkedin 100% 100%
  • 19 years with Facebook (Meta) 98% 98%
  • 18 years with Google Analytics 98% 98%
  • 17 years with X 80% 80%
  • 13 years with Instagram 75% 75%
  • 12 years with Pinterest 75% 75%
  • 12 years with You Tube 75% 75%
  • 8 years with SnapChat 45% 45%
  • 5 years with TikTok 25% 25%
  • 4 years with Clubhouse 15% 15%

Qualifications: I have a Diploma in Marketing Management. I am also a member of the Australian Marketing Institute, Social Media Marketing Society and Social Media Marketing Institute. In addition, Sam is a Certified Practicing Marketer, mentor and judge with the Australian Marketing Institute.

Sam is also co-chair of Screen Fraser Coast, film industry body for our region. 

 

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20 AUSTRALIAN SOCIAL MEDIA MANAGERS TO WORK WITH IN 2022

Our Memberships

Our Awards

Number of clients we have worked with

Users on Facebook (Billion)

Hours of marketing experience

Social media users (billion)

Brands we have worked with

We respectfully acknowledge the Aboriginal and Torres Strait Islander people as the First Peoples of Australia and pay our respects to elders past, present and emerging. Our office is located on the country of the Butchulla people, in the Great Sandy region on the South East Coast of Queensland.