Map out a Content Calendar

Use the goals your team has set up for the month or campaign to start plotting content for all types of image posts and Instagram video formats.

Not sure how much content to publish on Instagram?

Head of Instagram, Adam Mosseri, advises users to publish an average of two feed posts (i.e reels) per week and two stories per day. 

Can’t decide when to create reels and when to create stories?

Since Instagram Reels appear permanently on your feed and grid, they are ideal for more polished content that provides long-lasting value. 

Because Stories supports multimedia, adding a mix of photos and short-form videos is better. These short-form videos can include the same clips you created for Reels, reels shared directly, or special edits featured for Stories.