In driving discovery, adding the right hashtags can help get your content in front of your ideal audience. # Hashtags, are not an instant solution for low reach or engagement. Relying solely on hashtags won’t help reach your Instagram marketing goals. Here is what you can do to get your content in front of more of your target audience.

Add relevant keywords to Instagram captions

Keywords provide context, which helps Instagram deliver your content to the right audience. Keywords can also help your content appear in relevant Instagram searches, boosting discovery.

That doesn’t mean your captions should look like a list of keywords.

Instead, you can work them in naturally so the caption can engage your audience and drive them to take action.

Select relevant topics in Instagram Reels

If you create reels in the mobile app, Instagram makes it easy for you to tell the social network what your content is all about.

In addition to writing a caption and adding hashtags, you can select up to three topics for your reel.

Reinforce Context in Reels Text Overlays

When you create reels, you have a bonus option for clarifying the context of your content.

The official @creators account recommends creating short-form videos in the Instagram app and using in-app captions to ensure the algorithm can understand what you are talking about.

Use Alt text with Instagram

While alt text is primarily an accessibility tool, it can also help with search engine optimisation .
To create effective alt text avoid rewriting the caption and write a short description of the image instead.